Wednesday, 24 September 2014

On The Lighter Side of Mortgage blogging...

It is pretty bad when the most frequent marketing tip I read about it in regards to mortgage brokering is to provide a newsletter to your contacts (I still have a bit of a crisis of identity when I try to think of my friends, family and ex-co-workers as a 'database').  


In reality, most of my friends won't use me - knowing a friend's finances crosses a social etiquette path few care to broach; we all have images to maintain including what is actually in our bank account or how much we have banked for our retirement. We are okay with telling strangers this information although we generally have no idea who they are outside of the office (however my former bank financial adviser also played in a country band). Depending on which friend it is, I might not even offer to buy them a drink or vice versa, I might insist that they buy me a drink.

Yet while only a small percentage might use me for their financial needs, ninety percent of them will refer me to a friend of theirs. That's a nice thought that keeps me going. Meanwhile, I might throw out a newsletter or two (because it must be really successful what with everyone pointing out I need to put one out there too) but I think i can count on one finger the number of my contacts that are passionate about their mortgages and the mortgage industry. It doesn't help me as he's a mortgage broker too.

So in the meantime I will just keep bloggin' along, singin' my song...

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